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Inspired by vale tudo competitions in Brazil, the UFC held its first competition in Denver, Colorado in 1993. Showcasing fighters of different proficiencies—including boxing, Brazilian Jiu-Jitsu, wrestling and Muay Thai, among others—the UFC sought to discover which martial art was the most effective in a real fight.
The concept for a tournament purporting to discover the world's best fighting style came from Art Davie, an advertising executive based in southern California.[5] Davie met Rorion Gracie in 1991 while researching martial arts for a marketing client. Gracie operated a Brazilian jiu-jitsu school in Torrance, California and the Gracie family had a long history of vale tudo matches—a precursor of mixed martial arts—in Brazil. Davie became Gracie's student.
In 1992, inspired by the Gracies in Action video-series produced by the Gracies and featuring Gracie jiu-jitsu defeating various martial-arts masters, Davie proposed to Rorion Gracie and John Milius an eight-man, single-elimination tournament with a title of War of the Worlds. The tournament would feature martial artists from different disciplines facing each other in no holds barred combat to see which martial art was truly the best.
The television broadcast featured kickboxers Patrick Smith and Kevin Rosier, savate fighter Gerard Gordeau, karate expert Zane Frazier, shootfighter Ken Shamrock, sumo wrestler Teila Tuli, boxer Art Jimmerson and 175 lb. Brazilian Jiu-Jitsu black belt Royce Gracie—younger brother of UFC co-founder Rorion Gracie who was hand-picked by Rorion himself to represent his family in the competition. The show became an instant success, drawing 86,592 television subscribers on pay-per-view.
The show proposed to find an answer for sports fans to questions such as: "Can a wrestler beat a boxer?"[11] As with most martial arts at the time, fighters typically had skills in just one discipline and had little experience against opponents with different skills.[12] Royce Gracie's submission skills proved the most effective in the inaugural tournament, earning him the first ever UFC tournament championship.[13]
Vale tudo fighter Marco Ruas won the UFC 7 tournament.
However, the show was not intended to be part of a series. "That show was only supposed to be a one-off," Dana White later said. "It did so well on pay-per-view they decided to do another, and another. Never in a million years did these guys think they were creating a sport."[14]
With no weight classes, fighters often faced significantly larger or taller opponents. For example, Keith "The Giant Killer" Hackney faced Emmanuel Yarborough at UFC 3 with a 9 in (23 cm) height and 400 pounds (180 kg) weight disadvantage.[15] Many martial artists believed that technique could overcome these size disadvantages, and that a skilled fighter could use an opponent's size and strength against him. With the 175 lb (79 kg) Royce Gracie winning three of the first four events, the UFC quickly proved that size does not always determine the outcome of the fight.
Emergence of more rules
Although UFC used the "There are no rules!" tagline in the early 1990s, the UFC did in fact operate with limited rules. There was no biting, no eye gouging, and the system frowned on (but allowed) techniques such as hair pulling, headbutting, groin strikes and fish-hooking.
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