Exactly. It's like the fools who overpay for Coffee at Starbucks, and brag about it. 
There's nothing to brag about. Macs are easier to use, less prone to spyware, run with fewer problems, have better customer service, more consistent battery life, and a lot of other things. Got my girl a mac and it's outperformed the PC in every way.
There was a hairline crack in its case and warranty repairs didn't make me perfectly happy so Mac replaced the computer, gave us a new warranty, credited the extended warranty (pro-rated) to her mastercard, sent the new Mac Fed-Ex with a return tag, allowed us to keep the old one until finishing data transfer, and also upgraded her hard drive and some software to whatever the current model had going on. No other company is going to touch that shit on a polite phone call from me.

They also called twice to make sure she was perfectly happy with the new computer and their service.