look at it this way,
richard bandler is the founder of nlp and a good hypnotist. one client asked him help to quit smoking, what bandler did is put him in trance and inplanted belief that he never smoked in his life. the guy didnt smoke anymore after that because when you think you never smoked you re not addicted to it, he was looking at pictures with his wife and he even had a cigarette in his hand during wedding pics, so the wife said to him look you did smoke, but when the guy looks at the pic he doesnt see the cigarette. its all about programming the mind, even the sun is illusion, collective illusion.