The Problem with bodybuilding is that its merit based and not salary AND Merit based. This leads into a larger problem- where would the revenue come from to pay the salaries seeing as these guys only compete just a few times a year, some even just once.
I think there should be an IFBB Pro Show every single month and the competitors should be awarded each show on a points system. Once the points are tallied up from the top 20 of all contests or whatever, determines the Olympia Lineup.
This puts a strategy element in to it as a competitor may just gun for 3rd or forth place all year in relatively good shape and then all out for the Olympia. Or one may sit out a few competitions and then hit a few shows in their best shape winning firsts.
At least there would be a competitive element to it all and give the fans something to follow.
Also, I would try to get sponsorship from Fast Food companies, Food Products such as Nabisco Oreos, Perdue Chicken,etc...As you can eat these foods and be in great shape. Tool companies, whatever...Problem is, nobody is out there lobbying for the IFBB or for the Competitors. Nobody gives a shit because they all lack any kind of vision and they want to keep it within their stupid "fitness" industry.