Heard it was a panel of coaches who requested this. It has been a long time since I saw the taunting at the Miami vs Texas Cotton bowl level, if any of you remember that. I was young and thought it was actually funny at the time.....
Honestly, I have a much bigger problem seeing players jaw at a sideline, example after a big hit, or even stomping over a player on the ground after a play, etc.... than I do with a mild celebration after a TD.