this isn't new guys, they've been doing los lakers, los suns, los spurs, los dallas etc for a few seasons now. They do it during hispanic appreciation month whatever that is, and they're doing it now, it's not unusual it just so happens it's occurred now during immigration reform. it's all about marketing and the nba feels it can tap into the hispanic market. i'm pretty sure they've played in mexico city in the preseason, it's all part of marketing nothing more.