These things happen dude.
It's happened in boxing, it's happened in major league baseball, it's happened in the NBA, it's a routine thing in hockey.
Get over it.
This IS a big deal...MMA is a relatively young COMBAT sport with an already bad reputation. The UFC is almost single single-handedly responsible for spending time and money getting this sport sanctioned around the world.
When an amateur style org like Strikeforce gets in over their head, and allows something like this thug-like brawl to happen, it is a big deal. It's a disgrace to the sport. Especially seeing that this brawl happened on FREE National Pimetime TV...not PPV, butt National FREE TV.
Imagine how many people tuned in for the first time, or were casually changing channels, and this is what they saw. Absolute disgrace to MMA.
You have to realize that many new fans get drawn into MMA primarily from watching on FREE TV before any PPV etc.
You have to remember that most people who have never watched MMA, are expecting a bunch of idiotic, crazy men, bashing each other into a bloody near-death state. Then you have this unprofessional, thug-like brawl , that really casts a lot of their feeling into truth.
That is why this IS A BIG DEAL.