IT IS NOT A FUCKING PROTEIN POWDER! once you add all of that fat and carbs it ceases to be a protein powder and is not just shit, pure shit for you. Mark it up as a sub par meal replacement.
This was what I was going to say - once things get padded out with fillers (i.e., carbs and fat, it ceases to become a protein powder and is nothing more than an MRP.
If you want protein powder in its purest form, just buy some whey isolate (or even concentrate) from the usual places. No disrespect to Bob or BSN, but there's no need to buy branded stuff from the big supplement companies all the time.