lets assume it catches on in its' genre. if it had a user base of 500k n revenues....what would it be worth to MD, Flex, bbing.com or another fitness group? that's where its' worth is if MattT and the crew behind it have any clue. 5k users right n no revenues so they got their work cut out like any social network which isnt attached to anything.
we're 4 months in, around 6000 members, i think MD has around 103,000 members been around what 5+ years online?. MD is limited to bbing and fitness, has not tapped into sports. We have not even begun advertising campaigns cause the site is still in beta mode and under development. We have done no SEO work or link building. Yet we're at 6000 members in 4 months, getbig has 28,000 members been around for like 10 years, so we're way ahead of where i thought we'd be. Eventually we'll transition into 2.0 version, dating page, marketplace, and PBTV will be up. There's so much to do, if we're at 200K members in 2-3 years, im a happy man.
facebook had 40,000 members after 4 years, then exploded. We have our work cut out for us for sure, but the idea works, just a matter of putting some time into it.