Toys are important. Same thing with women. Just another toy to the ego. Cameras, mobile phones, TV, home theatre and cars count.
My guitar tuner is broken so I was looking at buying a new one. Well, the Android phone has an application called Cleartune. Cost $4US and saved me heaps. Works more accurately than any I have owed before. So toys count. I have heaps of new applications. Pinball, flashlight, level, Sudoku, Compass, etc., etc. Almost all are free.
The phones can now have custom backgrounds so I make my own. This way no one can have the same look. This is all one upmanship via toys.