Agreed, and proof positive, that "marketing" has shit to do with it. Up until very recently, Ronaldo got no marketing in America, yet every female I know thought he was "hot" and knew who he was. He's been linked with celebs in Hollywood and all that. You think Hollywood celebs are big soccer fans who give a fuck about his "marketing support".
Women are attracted to handsome men, and that "ideal" does not include gigantic muscles and crazy - crazy ripped condition.
You can really tell what males on this website grew up with comic books teaching them what makes a man an "alpha". It's not monstrous muscles, to the point of looking like a circus act.
Women like handsome men, who are fit and have muscle. They even like guys with large muscles...but not these ridiculous bodybuilders you see today. They look like bloated freakshows to 99% of females.