Yeah why do heavy squats if you can do some nice leg extensions and legpresses. Good thinking bob, let's not get too tired, we still have to be able to put needles in our ass postworkout.
Apparently, you didn't read the article. He had a similar one in FLEX, called "Butchering Sacred Cows". Bob was talking from the perspective of someone who'd been there and done that. He'd could routinesly bench over 500 lbs; but he didn't have the pecs to show for it (he nearly suffered a pec tear, actually).
The whole point of the article is blinding doing "the basics", simply because it's what Arnold did and what Sergio did makes no sense. If flat benches aren't getting it done, as far as building bigger pecs, SWITCH TO A DIFFERENT EXERCISE. People get injured and get lackluster development, because they blindly stick to an exercise that isn't working (part of which could be due to their trying to bench-press the moon, humping the ceiling in the process).
If the basics work, use them; if they don't; do something else. That's the gist of the "Squat Sucks and Benches Blow/Butchering Sacred Cows" article(s).