1. Advertise your services during your highly visible contest prep.
2. Document your lackadaisical approach contest prep and your lackadaisical diet while traveling every weekend before the show.
3. Advertise hormone consulting yet look like a beginning natural bodybuilder at your show.
4. Conduct a web site interview while intoxicated.
5. End up in the hospital afterward and document your medical problems to the world every step of the way.