What I find amazing about M&F and the other muscle mags is how much they use the old time bodybuilders like Arnold, Louie, Franco, Zane and others on the covers and for major stories more than current bodybuilders. What it tells me is they (editors and publishers) they know the genral public is not attracted to the current look of bodybuilders. But why do they allow them to look the way they do. If the judging changed where when you look so grotequse like Kai and others then they get deductions. The judges and the IFBB have the power to change the look of BB by simply not rewarding the big ugly physiques. Simple as that. In addition, when you are someone seeking sponsorship, companies look for guys who get exposure and get their name out there. Everytime the magazines put Arnold or another old timer on the cover they are taking away possible sponsorship money for a current champion. It's too bad.
