Good assessment. I know people talk about what it would take for bodybuilding to go mainstream on here but honestly I don't think that will ever happen. Bodybuilding is not like hockey or UFC or something that is exciting to watch. It's more like a male beauty pageant which I think will always sort of be niche/fringe. But I was quite shocked with how many empty seats there were at the Olympia this year. I would expect that at the very least, the Olympia would be a sold out show but apparently not. Looking at the images from the 1983 Mr. Olympia it seemed to be a lot more popular.
Imagine Phil Heath doing a Jordan Brand commercial, during the Superbowl... arms crossed, then fading to him dunking a basketball, then highlighting training arms, legs, then hitting a BDB, and him talking about hardwork...then you here a piano riff, fading out you see him playing...
Or a alternate commerical where he is talking about how he is a "hater". He "hates" quiters. then you see him military pressing...He "hates" people who don't put their all into something, then you see him training arms. He "hates" those people who are not willing to go the distance for what they want, you see him doing a BDB...He "hates" who are not multifaceted, you see him dunking and playing the piano...then fade to him crosing his arms with his signature stare...and his name goes up on the screen, underneath the Nike and Jordan Brand...
Now that would get bbing into the mainstream, at least get people talking about it...