I just googled to find that fat teen with the animal logo and found this story
"At the 2004 Arnold Classic Animal (yes, them again) brought in a tattooist and offered a free 100% real and permanent tattoo of the Animal 'A' logo to anyone interested.

The Lad Showing Off His Animal Tattoo.
The queues were so long that a huge amount of people that had signed up simply couldn't be fitted in over the weekend.
I'm not suggesting that visitors to the 2005 Olympia expo should leave with a BB.bom logo tattooed on their arms (although this would be an awesome marketing tactic), it goes to show that people love to be part of the action and be a real part of the event. "