True also. You have to almost create the problem and you're product is the customers answer. Getting your customer to open up is key. I always used to treat my customers as if they were a best friend. Get to know about them, ask about their kids, family etc. People will spend more freely when they have that trust and feel like they know you. This also applies to return customers.
True, but I disagree with creating the problem school of thought tho. Ya know, the podiatrist who goes around painting bowling balls to look like soccer balls. Lord knows there are enough problems in existence without creating new ones. Although I'll admit, I'm not above giving them a headache, then providing the advil.
ie: The guy says he's a doctor and just loves his profession. Well, if I know full well he specializes in proctology, ...I'm not above saying "Wow, I'll bet your day to day activities as a doctor must be fun!" Then he has a chance to think about what he
really does all day
Instant headache. So then, I brighten things up a bit, getting all peppy, saying "That's ok, that you stick your fingers into and peer into anuses all day, I'll bet you make great money doing that." Then he gets to think of the huge expenses he has to incur, the diagnostic equipment, the malpractice insurance, leases, overhead etc., etc., At this point, it's an Excedrin headache.
Hey, sometimes you just have to get people in touch with what they really want & need. I remember in summer 2008, I was in FL at a network marketing convention, being held at the same hotel where some Homeland Security guys were having their convention. Most of these guys were former cops, former soldiers, Iraqi war vets etc., I didn't even bother trying to give these guys a headache. They saw the difference between their daily lives and the lifestyles of network marketers right off the bat. They'd be looking at each other shaking their heads saying "Boys we're in the wrong profession" LOL!
I'm at a point where I won't try to treat the customer as a friend, unless I feel friendly towards them.
I just treat them the way I'd want to be treated. I tell them the truth, no hype, no bs, just what it is. I try to give them enough information so they are empowered to make the right decision for them. It's the only way to succeed in this industry.
