In a move that's sure to increase the revenue of gyms, tanning salons and laundromats nationwide, "Jersey Shore" star Mike (The Situation) Sorrentino has released an official workout video.
According to RadarOnline.com, the reality star's big brother, Marc, who is CEO of his own company MPS Entertainment,
worked closely with his brother and trainer Jon (The Unit) Manfe in creating the video, which instructs viewers how to sculpt their own set of Sitch-style abdominals. And according to the gossip site, the tape has been a long time coming.
"We came up with the idea of shooting the video after the first season of 'Jersey Shore' in February, and it's been a company goal since," Marc told Radar. "We are really excited by the results and expect the video to be out for the holiday season."
When the team was putting the workout together, simplicity was the name of the game. Manfe and the Sorrentino brothers reportedly wanted to make the video so the workouts could be done anywhere at any time.
"The workout can be done anywhere with a couple of 25-pound dumbbells for men or 10-pounders for women," Marc said.
The other name of the game is, of course, branding. Since "Shore" became a phenomenon last year, the Situation has easily become its most bankable star. He already has announced a clothing line, released a rap single and is rumored to appear on both the crime serial "Bones" and the reality competition show "Dancing With the Stars."
"He's got what people consider a great body, hence his name 'The Situation,' so we decided what better way for people to get their own situation?" Marc said of the motivation behind the video.
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