He just wants everyone to watch the apprentice.
Trump does this every single year - some big media tiff to get everyone talking. Remember the choreographed back-and-forth with Rosie? The Ivanka divorce stunt? The Miss USA Scandal? The mosque buyout offer?
Guys, Trump does this every few months, and it usually coincides with starts or ends of his Apprentice show. And whattya know... 5 days (one media cycle?) before the new season starts, he just happens to release info he is gonna possibly be the challenger to Obama?
Nice timing, huh?

But he can't tell us now. Nope. He'll drag it out every week so we'll remember his show, chock full of hiphop celebrities, is on every week. Then, we'll all be glued to his seats in 3 months (well past when he'd have to announce to have any real impact) so he can say "You're fired, politicians in washington!.... snicker, snicker... but I'm not actually running".
It's a stunt to keep his show in the news. Plain and simple. Does anyone here disagree? 33?