BSN Sold for $144 Million

[The True Adonis]

[The True Adonis]

[The True Adonis]

[The True Adonis]

[tom joad]

maybe Bob used his skills as athletes' rep to broker the deal?

[mass243]

maybe Bob used his skills as athletes' rep to broker the deal?

 

[_bruce_]

True Adonis destroying the protein lies.

[body88]

Who in their right mind would buy such a shitty company for 140 million dollars.. lol

140 employees / 140 million the math doesn't quite add up.

It's not unheard of for companies to sell for 14 times their earnings. They could have projections that forcast future growth as well.

[Captain Equipoise]

LOL Wut?

Hahahah, oh bro.  You know, amount of employees do not necessarily equal on how much the company is worth.

In some companies the brand is what is the most precious asset, it may also be some patented technology etc. etc...
You just simply can't value a company based on the amount of employees it has.

Hope you never invest your money by yourself. I can already imagine how you go trough the stock charts and search companies with most employees 

We're talking about protein you fucktard, not precious metals or nanotechnology..

shitty overpriced protein at that..

[tom joad]

We're talking about protein you fucktard, not precious metals or nanotechnology..

shitty overpriced protein at that..

Ah ... no.

We're talking about:

"A Sustained Release Ultra-Premium Protein Matrix Comprised of (Ultrafiltered Whey Protein Concentrate [Milk] Rich in Alpha-Lactalbumin, Microfiltered Whey Protein Isolate [Milk] Rich in Whey Isolate Peptide Fractions, Calcium Caseinate, Micellar Alpha and Beta Caseins and Caseinates [Milk], Milk Protein Isolate [Milk], and Egg Albumen [Egg], Glutamine Peptides) . . . "

[body88]

The supplement industry generates hundreds of billions of dollars each year. Pound for pound, it's more than formidable. It will only grow as the cost of healthcare continue to rise. Supplements have performed year over year in a depressed economy. There is a great NYT article from 2009, that gets into what I just mentioned. The general opinion of supplements, on this tiny board, is not the same as the typical consumer, who shops within the mass market, as well as the health and fitness channel. Simply put, the general population (the people buying this stuff in numbers much larger than those "in the know") believe in supplements. Frankly, anyone who says that all supplements are "snakeoil", are ignorant, or misinformed. Fish oil is an example of a supplement that has a ton of clinical behind it, and that has been applied to an actual FDA approved drug

[Captain Equipoise]

The supplement industry generates hundreds of billions of dollars each year. Pound for pound, it's more than formidable. It will only grow as the costs of healthcare continue to rise. Supplements have performed year over year in a depressed economy. There is a great NYT article from 2009 that gets into what I just mentioned.

All I'm saying is for $140 million dollars they could have built up a company from scratch with a bunch of ilegal mexicans like in bigger faster stronger and have the same results for probably less then $5 million.

[Lundgren]

The supplement industry generates hundreds of billions of dollars each year. Pound for pound, it's more than formidable. It will only grow as the costs of healthcare continue to rise. Supplements have performed year over year in a depressed economy. There is a great NYT article from 2009 that gets into what I just mentioned.

Supps will drop off the face of the earth once the fad ends. But at the moment it is a massive industry, 140 is alot for just one company you can't compare it to ford, IBM, or electronics, but it dwarfs alot of things.

Still don't change the fact that it's an industry of shit. It's the problems with  america, you have companies which are essentially marketing companies, worth billions when they don't actually make anything, it impairs productivity, and creates more unwanted debt.

[Lundgren]

All I'm saying is for $140 million dollars they could have built up a company from scratch with a bunch of ilegal mexicans like in bigger faster stronger and have the same results for probably less then $5 million.

It's not about the fucking product the product could cost nothing to produce, it's all about marketing, it's essentially a label, that 140 mil goes straight to the pockets of people like bob chick, or other people trying create an image. It's manufactured cool at the extreme.
It's not about how many workers they got, it's about how well the brand is known.

[body88]

Supps will drop off the face of the earth once the fad ends. But at the moment it is a massive industry, 140 is alot for just one company you can't compare it to ford, IBM, or electronics, but it dwarfs alot of things.

Still don't change the fact that it's an industry of shit. It's the problems with  america, you have companies which are essentially marketing companies, worth billions when they don't actually make anything, it impairs productivity, and creates more unwanted debt.

It's not a fad, and the data backs that up. The supplement industry will only continue to grow as the cost of healthcare rises and the consumer has access to more information regarding the benefits of vitamins and supplements. Actual FDA drugs are being developed based off research and studies done on supplements. See the new fish oil drug that just hit the market. The NYT as well as others have done several studies on projected growth, and as I mentioned, the industry has grown year over year since it's inception. Investors are taking note.

You're basing your opinions on the bodybuilding industry, which should not be confused with the supplement industry. There are hundreds of supplements that work.

[body88]

It's not about the fucking product the product could cost nothing to produce, it's all about marketing, it's essentially a label, that 140 mil goes straight to the pockets of people like bob chick, or other people trying create an image. It's manufactured cool at the extreme.
It's not about how many workers they got, it's about how well the brand is known.

Untrue. Again, youre basing your ideas of the supplement industry on the bodybuilding industry. I can name billion dollar supplement companies that you've never even heard of.

Part of what you say is true. But every industry has scam artists and people and bullshit companies.

[Captain Equipoise]

It's not about the fucking product the product could cost nothing to produce, it's all about marketing, it's essentially a label, that 140 mil goes straight to the pockets of people like bob chick, or other people trying create an image. It's manufactured cool at the extreme.
It's not about how many workers they got, it's about how well the brand is known.

Hahahah, uhh..yeah, I don't think so, I think Bob is lucky to get a free tub of protein once a month.

[body88]

Hahahah, uhh..yeah, I don't think so, I think Bob is lucky to get a free tub of protein once a month.

Athletes contracts are tiny compared to actual sales. Chicks prob getting 50-60k a year. Any anyone who knows antything about margin knows you spend about 7%-12% of your revanue on marketing.

Thats the problem with opinions..

[mass243]

Hahahah, uhh..yeah, I don't think so, I think Bob is lucky to get a free tub of protein once a month.

That's true. Ronnie is taking it all     (if he still is with BSN)

[Lundgren]

It's not a fad, and the data backs that up. The supplement industry will only continue to grow as the cost of healthcare rises and the consumer has access to more information regarding the benefits of vitamins and supplements. Actual FDA drugs are being developed based off research and studies done on supplements. See the new fish oil drug that just hit the market. The NYT as well as others have done several studies on projected growth, and as I mentioned, the industry has grown year over year since it's inception. Investors are taking note.

You're basing your opinions on the bodybuilding industry, which should not be confused with the supplement industry. There are hundreds of supplements that work.

Yes the sup industry will always exist, but it's a bubble, mid sized companies like BSN will get wiped out by much larger companies, on producing a product at a low cost.

Alot of the sup shit like Omega 3 crap, is junk and is sold on bullshit, they sell 1/10 th what you need as a daily dose, and eventually will be beat out, once people catch up. There will always be supps, but not like it is now, where you can sell anything as a supp.

[Captain Equipoise]

Athletes contracts are tiny compared to actual sales. Chicks prob getting 50-60k a year.

I doubt it, he's too old to play a major factor in any of the ads, so what does his job consist of? go to a few trade shows a year (arnold, olympia) and stand behind a table giving out samples of protein and telling people how amazing it is.

[body88]

I doubt it, he's too old to play a major factor in any of the ads, so what does his job consist of? go to a few trade shows a year (arnold, olympia) and stand behind a table giving out samples of protein and telling people how amazing it is.

I'd say that's about average.

Not trying to call you out. I'd be shocked if he were getting any less than 40k.

[Lundgren]

Hahahah, uhh..yeah, I don't think so, I think Bob is lucky to get a free tub of protein once a month.

I don't mean just him, I mean like the graphics designer the bitch calling other shops up, other sales folk. People in distribution, that connect shipping routes. And the list goes, on.

And that 7 percent marketing idea, I don't think is true, unless your highly selective on what you include as marketing.

[body88]

Yes the sup industry will always exist, but it's a bubble, mid sized companies like BSN will get wiped out by much larger companies, on producing a product at a low cost.

Alot of the sup shit like Omega 3 crap, is junk and is sold on bullshit, they sell 1/10 th what you need as a daily dose, and eventually will be beat out, once people catch up. There will always be supps, but not like it is now, where you can sell anything as a supp.

I disagree with you that omegs is garbage. There are several clinicals that debunk that notion.

I agrre with you that the bubble will burst one day, but I don't think it will be for at least a decade.

The bodybuilding industry is much differant than mass market supplement sales. You have to be careful with what you claim, and with what you sell,  when you are being sold by retailors like Walgreens and the like.

[body88]

I don't mean just him, I mean like the graphics designer the bitch calling other shops up, other sales folk. People in distribution, that connect shipping routes. And the list goes, on.

I don't understand this. Every company has all the same people, who control the same functions. A business is a business.