Ideals change - some basic types of dudes(and chicks) stay the same... slender, thicker, thinner, buxom, etc.
Ideals lead the fickle. Think of the 70ies where sad Twiggy was in - could very well be today.
Sean Connery is an old man and Johnny Depp has a pronounced jaw and is way more square than the average man + he has a "mysterious" aura.