That whole Queen Sharmel thing (where she's wearing her crown, from her Miss Black America days) is what led to the rebirth of King of the Ring and, ultimately, the King Booker routine.
As for Sheamus, now he's the US Champion. Does this mean he's being built back up or he is mired in the midcard?
Don't they usually do this with a lot of guys? Push them hard then "humble' them by putting them on losing streaks and bad angles?