Location: London.......South of England, dirty, expensive, nobody from the central, northern or Scottish regions will want to trek down to the capital. Should of been held in a more central location (Birmingham, home of Dorian's Gym)
Venue: The ExCel Arena.......Horribly run down facility, cheap, not particularly cheerful. Cramped seating. Located next to a heavily polluted and stinky river. (See Pic Below)

The Big one.....
Ticket Prices:This really is a joke.
Expo Saturday and Sunday: $40 PER DAY?

? Wow.
Prejudging: Ranges from $32 to $57 depending on seating.
Night Show: $50 to $90 depending on seating
In perspective:I can watch Man United football game or see top notch Wimbledon Tennis all day for cheaper than I can attend a 3rd Tier Bodybuilding show?
Below is the Arena.....(The bodybuilders aren't going to be able to climb the steps to get into the arena)