newt has been overexposed. MAYBE he's just trying to get donations for his pac, which, well, pays his own Newt Company for services rendered... essentially paying himself for things. Maddow detailed the connection how he's personally getting rich from the PAC donations. He's been begging for $ in idaho, and he's getting it.
But people are probably seeing he is a snake politician. A very smart man, but not all that presidential.