He is playing the game-- and winning! Don't be a hater. He is doing what many a get bigger wants to do but can't. 
How the hell is he winning? God god. I mean, if you are gay, k, but this schmoe has his face plastered all over the net. Hell, i just typed in "Bodybuilding Schmoe" in Google Images and this dude popped up all over. Those pics are bad enough and that is what happens in public.

. I have always wanted to go up to a big titted woman and grab her titties and get a quick shot.
