Author Topic: Runner up Finish Could Cost LeBron and D-Wade $15 million  (Read 4125 times)

Natural Man

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Runner up Finish Could Cost LeBron and D-Wade $15 million
« on: June 14, 2011, 09:52:10 AM »
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Runner up Finish Could Cost LeBron and D-Wade $15 million

LeBron James and Dwayne Wade cost themselves a combined $10 million to $15 million in potential new endorsements. Dirk Nowitzki has a boatload of cash in front him – if he wants it.

That’s the gist of NBA Finals endorsement wrapup, according to sports marketing expert Bob Dorfman of San Francisco-based Baker Street Advertising. The most compelling story of a compelling postseason seems to be mysterious case of LeBron James disappearing in the fourth quarter of some key games, an angle already set against the story line of LeBron as villain, brought about by his unpopular “decision” last summer.

And it’s certainly true that LeBron’s failure to capture a ring this year hurts his sponsorship growth potential, at least for now. What’s interesting to note, though, is that while the whole world seems to be piling on LeBron in the immediate wake of the series, the man still sells like crazy. Dorfman points to a slew of evidence: James’ top selling NBA jersey, his featured spots for McDonald’s, State Farm and Sprite that ran during the finals, plus a roll in the upcoming movie “Ballers,” a basketball comedy. So don’t count on James losing any of his $30 million annual endorsement portfolio. “LeBron’s brand is global, and his celebrity transcends his sport,” says Dorfman. At the same time, he estimates that the polarization of the LeBron, combined with his failures in the clutch, probably cost him some $10 million in new opportunities.

Dwayne Wade, never in LeBron’s class as a marketer to begin with, forfeited “a few million” in potential new earnings thanks to the Heat’s failure to take the title, estimates Dorfman. Wade’s most significant off the court business are his T-Mobil spots. On the plus side: Wade, a mostly low-key star, didn’t have as far to fall as LeBron did. He already has a ring from 2006, and he outplayed LeBron in the finals. But as he pushes 30, “Unless the Heat go all the way next season, marketers may find their money will be better spent on younger stars like Kevin Durant, Derrick Rose or Blake Griffin,” says Dorfman.


The wild card in all this is Nowitzki, a 13-year NBA star who now adds champion to his resume. Dorfman thinks he could easily rake in $3 million to $5 million in annual endorsement cash. Thing is, Nowitzki isn’t particularly charismatic, and he’s never shown much interest in chasing endorsements. Ironically, that approach is now a huge potential asset for Nowitzki, whose regular guy persona was beamed to a huge audience during the finals.

Should he change his tune, Dorfman has the perfect suggestion: leveraging Dirk’s Game Four effort, in which he overcame a 102 degree fever to help the Mavs pull out a key win, into a pitchman spot for Bayer Aspirin, Campbell’s chicken soup or Lipton Tea. Or, asks Dorfman, “How about an “I’m going to Euro Disneyland’ spot?”



black fans buy basketball stuff all life long, when white fans only buy some when they re kids/teens, then stop doing it as they age. They find it somewhat ridiculous to identify yourself with someone from a different community and of a different color of skin because they understand black and white people just dont mix together.
Fact is the major part of the buying public is black people and they re not going to identify with a white man when white kids and men actually identify themselves with black players. Can you imagine a black kid or man wearing a dirk nowitsky , steve nash jersey?

No. Black people considering how racists they are do not identify themselves with white people, their own parents and grandparents didnt raised them that way.
They feel bad when they admire a white person, like it's wrong doing so, because they are black and the model is...white.

Stark

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #1 on: June 14, 2011, 10:03:46 AM »
Is this another black vs. white kinda threat(d)?

I'm game, I'm game

Btfuckingway


TacoBell

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #2 on: June 14, 2011, 03:12:29 PM »
So you're saying today should be national 'buy a black kid a Dirk jersey' day?

Parker

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #3 on: June 14, 2011, 03:24:43 PM »
Uberman, many black people were pulling for D and the Mavs to win, as they don't like LeBron. Many think he is arrogant, full of himself, don't like the Cleveland decision, and don't like the marketing of him as the next Jordan. Plus, many, like me think that D deserved the Ring, as he is a hard worker and a man of good character...plus, Jason Kidd as well...

LeBron is everything that is wrong with today's (black) athletes...overpaid, overhyped, arrogant, and no heart...in short he could be called the Flex Wheeler of Basketball...

G_Thang

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #4 on: June 14, 2011, 03:32:06 PM »
Uberman, many black people were pulling for D and the Mavs to win, as they don't like LeBron. Many think he is arrogant, full of himself, don't like the Cleveland decision, and don't like the marketing of him as the next Jordan. Plus, many, like me think that D deserved the Ring, as he is a hard worker and a man of good character...plus, Jason Kidd as well...

LeBron is everything that is wrong with today's (black) athletes...overpaid, overhyped, arrogant, and no heart...in short he could be called the Flex Wheeler of Basketball...

this.

no love from cuba either.

cephissus

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #5 on: June 14, 2011, 03:55:50 PM »
Uberman, many black people were pulling for D and the Mavs to win, as they don't like LeBron. Many think he is arrogant, full of himself, don't like the Cleveland decision, and don't like the marketing of him as the next Jordan. Plus, many, like me think that D deserved the Ring, as he is a hard worker and a man of good character...plus, Jason Kidd as well...

LeBron is everything that is wrong with today's (black) athletes...overpaid, overhyped, arrogant, and no heart...in short he could be called the Flex Wheeler of Basketball...

"hard worker"

"man of good character"

::)

whoever hits more buckets deserves to win, end of story.  common people just praise hard work and character because that's all they have -- as uberman might say, all they can identify with -- certainly not talent.

Parker

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #6 on: June 14, 2011, 04:10:42 PM »
"hard worker"

"man of good character"

::)

whoever hits more buckets deserves to win, end of story.  common people just praise hard work and character because that's all they hYave -- as uberman might say, all they can identify with -- certainly not talent.
have you ever played basketball? I'm not talking just shooting around...granted today's Pros are not like the 90s, but when you have to work on Shaq, or guard Kobe...that's hard work...and talent...there is a reason why Jordan is The Standard...

Common people just don't praise hard work---everybody praises that...

You get in there, you grind it out...regardless of what you do


Furthermore it's not whoever hits more buckets deserves ro win, but whoever hits more buckets WINS. period...

tonymctones

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #7 on: June 14, 2011, 04:13:58 PM »
"hard worker"

"man of good character"

::)

whoever hits more buckets deserves to win, end of story.  common people just praise hard work and character because that's all they have -- as uberman might say, all they can identify with -- certainly not talent.
you can have all the talent in the world and still not win...

maimi had more talent then dallas and they lost b/c dallas hustled, worked as a team and kept at trucking away

cephissus

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #8 on: June 14, 2011, 04:14:16 PM »

You get in there, you grind it out...regardless of what you do


no.

JimmyJam1974

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #9 on: June 14, 2011, 04:19:25 PM »
Hear the amount of bar tab M. CUBAN paid?
U

tonymctones

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #10 on: June 14, 2011, 05:09:26 PM »
Hear the amount of bar tab M. CUBAN paid?
yea, lol I dont care how much fun you had it wasnt worth 110k...


Parker

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yates fan

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #12 on: June 14, 2011, 05:37:44 PM »
could give a shit less bout dirk or lebron but flex wheeler had all kinds of heart,you dont put yourself what he went thru,if you dont have heart.

ManBearPig...

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #13 on: June 14, 2011, 05:40:26 PM »
yea, lol I dont care how much fun you had it wasnt worth 110k...



it's called buying your friends .  the guys on the team were pussy destroyers their whole lives, while cuban had to buy all his vagina.  same with partying, he used to be the guy who had to pay $100 where the cover was $20 just to get in.
Deep Tissue Massage

Parker

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #14 on: June 14, 2011, 05:42:45 PM »
could give a shit less bout dirk or lebron but flex wheeler had all kinds of heart,you dont put yourself what he went thru,if you dont have heart.
The car accident took his heart out of it. After that it was downhill. I agree he did have heart, but not enough to beat Dorian or Ronnie. He admitted that he doubted himself, he lacked self confidence, and heart...he could have won the 98 O, but he chose not to diet harder...

Just like Lebron didn't do what it took to win.

240 is Back

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #15 on: June 14, 2011, 06:00:23 PM »
sometimes, just having a good job is enough for people.

Lebron has one of the best jobs on earth, right?  He makes $250k per game to play basketball. 

Maybe to him, he really doesn't give a shit about "winning" or having more points.  He's making his $50 million a year (salary and contracts) and just doesn't wanna put in the work to be "the best", whatever that means.

There are lots of people who find a nice job and just keep their heads down and "yes boss" the rest of their years to keep that slot.  Look at Shaq - he never worked all that hard, never led in defense, rebouncing, blocks, despite having the tools.  Showed up every year out of shape, and maintained the longevity for 19 years.  Had he killed himself every offseason to "win", he probably would have burned out after 12 years and still made max salary either way.

So maybe Lebron is just on cruise control, like Shaq was. 

JBGRAY

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #16 on: June 14, 2011, 06:18:12 PM »
Lebron James is nothing more than an Allen Iverson archetype....he is just a more impressive physical speciman with the advertisement hype machine behind him.  I hate the comparisons of him to Michael Jordan, Bird, Magic, Kobe and the other greats that played the game.  Those guys may have been absolutely hated by their opposing fans, but always RESPECTED.  Lebron may command regular season statistics equal to or greater than some of the Hall of Famers, but he doesn't garner the respect except for by his peers. 

Parker

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #17 on: June 14, 2011, 06:41:02 PM »
Lebron James is nothing more than an Allen Iverson archetype....he is just a more impressive physical speciman with the advertisement hype machine behind him.  I hate the comparisons of him to Michael Jordan, Bird, Magic, Kobe and the other greats that played the game.  Those guys may have been absolutely hated by their opposing fans, but always RESPECTED.  Lebron may command regular season statistics equal to or greater than some of the Hall of Famers, but he doesn't garner the respect except for by his peers. 
Ive always been more impressed with AI since his days of G-Town, but he was too much of a thug...but at times he showed more heart than Lebron ever did. AI at 5'10 would sacrifice himself...but, never disciplined himself, he had the streetlife too ingrained into him...
This dude was telling me of a time he was shooting dice on the street and AI showed up with some woman in a hoodie---It was Mary J Blige...how are you going to bring MJB to dice game in the DC area? That was AI's mentality...he could have been more...

G_Thang

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #18 on: June 15, 2011, 03:10:46 AM »
Ive always been more impressed with AI since his days of G-Town, but he was too much of a thug...but at times he showed more heart than Lebron ever did. AI at 5'10 would sacrifice himself...but, never disciplined himself, he had the streetlife too ingrained into him...
This dude was telling me of a time he was shooting dice on the street and AI showed up with some woman in a hoodie---It was Mary J Blige...how are you going to bring MJB to dice game in the DC area? That was AI's mentality...he could have been more...

Correct me if I'm wrong, but she was the one who smoked crack  with DMX.  They can fab her up all they want but she's still ghetto.

Parker

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #19 on: June 15, 2011, 03:43:11 AM »
Correct me if I'm wrong, but she was the one who smoked crack  with DMX.  They can fab her up all they want but she's still ghetto.
Don't know, but apparently Jojo of Jodeci was smacking her up...

Ex Coelis

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #20 on: June 15, 2011, 04:11:52 AM »
sometimes, just having a good job is enough for people.

Lebron has one of the best jobs on earth, right?  He makes $250k per game to play basketball. 

Maybe to him, he really doesn't give a shit about "winning" or having more points.  He's making his $50 million a year (salary and contracts) and just doesn't wanna put in the work to be "the best", whatever that means.

There are lots of people who find a nice job and just keep their heads down and "yes boss" the rest of their years to keep that slot.  Look at Shaq - he never worked all that hard, never led in defense, rebouncing, blocks, despite having the tools.  Showed up every year out of shape, and maintained the longevity for 19 years.  Had he killed himself every offseason to "win", he probably would have burned out after 12 years and still made max salary either way.

So maybe Lebron is just on cruise control, like Shaq was. 

good point

I'd wager that most here have stopped trying at life and just phone it in at work too

Natural Man

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #21 on: June 15, 2011, 05:38:31 AM »
what can you seriously want from life when you ve been that rich and spoiled so soon. Dude obviously behaves like a child, but not having a father and only an almighty mother and entourage didnt help.

The problem with lebron is we all know he could win a chip, but he just doesnt do what is required to, that's what people fail to comprehend. He could also be liked or at least ignored but he always does or says something that's so immature and disrespectful that he gets one everyone s nerves. Also he can say as much as he wants that he doesnt cares about what other people say, he actually behave like he does. He brought it all on himself all by himself. Rose, durant, griffin are far more humble and got that part right, they just keep their mouth shut.
Lebron doesnt strike me as an healthy, mature individual.

Ex Coelis

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #22 on: June 15, 2011, 08:40:07 AM »
people everywhere underachieve and fail to reach their potential

they get fat and just stop caring

Natural Man

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #23 on: June 15, 2011, 10:05:23 AM »
fact is we re programmed to have a family, a socio professionnal occupation that pays enough for us to buy a car, a house, a pool, some vacations here and there, we re programmed to have sex, to eat, shit,  reproduce and select then teach the best of what we ve learnt to our offspring. As long as you can do all of this with people who care about you as much as you care about their own well being, you have the key to "hapiness" or, the reciepe for producing the good chemistry of the diff fluids/neurotransmitters in your brain.

This is why you have people who achieved a ton of things and are unhappy (often the ones who have no family), and you have people who achieved the minimum and are happy as pigs in their shit. Meaningful deep relationships with only a very few loved ones -you cannot develop deep relaitonships in a lifetime with more than two or three persons, we re simply not designed for that- are fundamental, even if you dont have money, social status etc cause they keep making you feel better until you reach these goals.

Hapiness and intelligence are two very different things.

Animals and humans solely exist for the only purpose to ...exist. This is life. They fight, survive, adapt, reproduce until they die. Humans just developped more complicated strategies of survival but everything we (nature, evolution, natural selection) developped is in itself a strategy of survival. Everything that you think about or do is about making yourself feel better in a close or projected future. This is the way our brain works. It's purpose.
People who arent loved want to destroy, kill, harm, torture others. People who ve been loved just want to love and be loved. A never ending circle.

This love thing has to follow some principles to be truly effective tho. Loyalty between parents is the key to raise offsprings who will feel loved and will love, and contribute to society in return. Two parents who dont love each others enough to live together cannot teach love to their offpsrings.

Money doesnt make you happy, it helps, if you ve been loved and are able to love and if you have a resilient and positive entourage of family members or friends. You can give as much money as you want to someone who havent been loved -by a father, mother- he ll be unhappy all life long and will try to compensate for this lack of initial love by sinking into various addictions, these addictions depending of your place in the social ladder -riches will party with strangers pretending to be their friends, will consume expensive drugs will seek for attention doing extravagant shit while poor people will torture their children, fight each others for nothing , eat or drink too much etc-.

We have unlimited possibilities -but not unlimited capacities as some can do things others cant- but not unlimited ressources, as we age we lose energy and tend to understand the concept of economy ... You could potentially fuck every woman in sight, but you couldnt give a proper education -an education that makes children then adults happy- to all of the offsprings , or maybe in a polygamist way of life where all women and kids are raised in the same place.

Doug_Steele

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Re: Runner up Finish Could Cost LeBron and D-Wade $15 million
« Reply #24 on: June 15, 2011, 10:18:22 AM »


 8)
D