Flex had a bad attitude too... Coleman was always gracious and God fearing...Dorian was a stand-up guy, Jay well is Jay... Flex was a fake thug, talked shit and was blingged out..the schmoes did not approve...
I agree with this. In such a subjective sport things that shouldn't matter: attitude, personality, life style -- I think do play a part. It had nothing to do with not looking strong. Zane and Dickerson hardly looked strong. Looking at that pic of those three, if I didn't know who they were and nothing about them Flex clearly stands out. But because I know them I tend to look at Kevin with a more favorable eye. I just showed the pic to a normal guy that knows nothing about bodybuilding and he immediately thought Flex stood out the most.
Guys like Coleman, Dorian and even Jay had/have great personas. I know people rag on Jay for being boring but he seems like a good guy. Solid, professional, honest and not a low life. With Dorian you had that blue collar work horse that the everyman likes. Kind of manned up an increasingly gay sport. And as far as Ronnie, that guy is always smiling and laughing and seems to just be loving life. What's not to like?
Flex: punk, wannabe thug, cry baby -- kind of guy who would try to bang his best friend's girl if the mood struck.
I think that's one of the things that Kai, a clearly better bodybuilder all else being equal (condition wise), that might put him behind Phil Heath. I think the powers that be would much rather see Philsolina as the face of bodybuilding than Kai.