I doubt many on here would get past the first page :-)
Here's an excerpt from one of the writers previous works.
"We define 'obesity epidemic entrepreneurs' in an ideal typical sense to refer to actors who socially construct medicalised fatness as a health problem for other people and/or themselves. ‘Modes of entrepreneurship’ is perhaps more of an apt descriptor as we are less concerned with concrete individuals than with definitional practices. That said, we identify individuals who publicly enact the role of the obesity epidemic entrepreneur for illustrative purposes."