Geno's Steaks owner Joey Vento dies of massive heart attack
Source: 6ABC
PHILADELPHIA - August 23, 2011 (WPVI) -- The owner of the landmark South Philadelphia cheesesteak stand who once told customers to order in English has died.
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In June 2006, Vento and Geno's grabbed headlines for two small signs posted at the shop stating, "This is AMERICA: WHEN ORDERING 'PLEASE SPEAK ENGLISH."' Vento said he posted the signs due to concerns over the debate on immigration reform and the increasing number of people who couldn't order in English.