p4p is a way to hype smaller fighters, it's a marketing term really. Also, jose aldo is not THAT good, he is simply good from a kickboxing stand point, and from a grappling stand point... well he is smart and avoids the ground lol, so really he is just good and smart, not mind blowing, but he will have a lot of success because for whatever reason everyone else sucks. People don't know how to hit in mma, I dont know why