If I ask 100 persons in Holland who Ronnie Coleman is, the best bet is that zero of them know it. Everyone knows David Beckham or Usain Bolt or Venus Williams. Even those "strongest man" contests get TV coverage over here.
The only bodybuilders people know are Arnold and Louie.
go to a club with a lot of young kids at night and ask all the guys in the club who is ronnie coleman
really do it one time you have too much time on your hands on a friday night
they will know who is ronnie coleman even tho he was never on tv but they will not know zydrunas savicas or derek poundstone who are often on eurosport