Local Activists Call for Air Jordan Changes
My Fox Houston ^ | 29 Dec 2011 | SALLY MACDONALD
HOUSTON - Local activists and ministers are taking on one of the world's top sports brands.
They're calling on Nike and Michael Jordan to change the way they sell the highly sought after Air Jordan sneakers.
This comes after the frenzy over the limited release last week turned violent in some cities. Now, community leaders say the people at the top should take some responsibility.
Mob style scuffles nearly turned into riots over the $200 Air Jordans. It's hard to explain the shopping madness that had some customers running to malls.
"I've never seen anybody be killed or jumped over a TV. For some reason it's the shoes," said Maria Hernandez, whose son frequently buys the sneakers.
"These shoes have always had a place of value in Black life," said Malik Ingram.
It bothers Ingram that the shoes bearing his idol's name are associated with violence.
"We all grew up loving him. He makes no statements. It's like he doesn't care," said Ingram.
Outside Greenspoint Mall on Wednesday activist Quanell X and ministers called on Jordan and Nike founder Phil Knight to lower the price of the shoes and meet customer demand.
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