LOL...you actually think Im starting from scratch?
You can correct me if I'm wrong, but maybe "the public" isn't the best term to describe your clientele, most of which I suspect is far from the general public.
Also, the associated monthly fees are really not for equipment, so much as the TRAINING members will receive there.
If Coach was charging that much in membership for a gym littered with treadmills, etc.,
then I would think that's ridiclous.