well.. women are complimented all the time by almost every men. They get used to it.
But. Once some fella doesn't seem to give a fuk about her, she wonders why is that. You can test it yourselves. She starts to beg for your attention and waits your compliments. Just don't give it too easy for them.
Key is to make her 'beg'.
Only the chosen ones are complimented. I suppose that's the underlying assumption with this statement.
Otherwise, there are dime a dozen fatties that think they are the hottest thing since desert bonfires. They usually turn and twitch every which way so you can check them out.