Well, Guinness has sure dumbed itself down over the years.

I remember when I was a kid and one of my friends had an old copy of the 1982 Guinness Book of Records and in it was a picture of Arnold Schwarzenegger. It described him as "the most perfectly developed man in the history of the world". It was my first experience of what "bodybuilding" was and from that point I was hooked and wanted to become a bodybuiolder myself.
And now we have to deal with this shit.