Jay is done competing. And it looks like he is setting himself to be a bodybuilding celebrity. Nothing more. In my opinion.
Living at Marina Del Rey, he's 10 minutes from LAX.
He is starting his life over. You don't move to Marina Del Rey to be Mr O. You move to Marina Del Rey to have the good life and fly around a lot.
A small # of us said it the moment he lost to Phil. Jay is SMART enough to know when he can't win the title again. He's smart enough to know he can make 1-2 million a year just flying around and singing the supplement of the week.
Jay is more valuable, in the short-term, by leading all to believe he's working on a comeback. The minute he does, he becomes quite unvaluable, since he will lose to Heath. He can milk this year for it. However, each year that passes waters down the comeback story, thereby decreasing his marketing pull.
I think he's extremely intelligent for doing what he's doing this year. Unlike Ronnie, who over-stayed his welcome. Had Ronnie taken a leave after losing to Jay, and trumped a potential comeback for one or two more years, he would have made more money. But he ruined it by showing up to the next Mr.O and taking a dismal fourth place, I think it was.