WIll Brink seems to have alot of knowledge , but the way of expression and execution of message could use some work.
He should get some tips from Johnny Falcon on how to get a message across, how to make the message stick inside the listener's brain, as well as how to motivate someone.
You can have all the knowledge in the world, but if you use very monotone speech, will only make the listener to fall asleep and disregard what's said.
Now, if "the Brinkster" had put on some action-filled music, like Jethro Tull, and used more energy and power in his words, more dedication, then more people would take what he said to heart.