Says on facebook domestic violence page he was a victim of domestic violence, he gave them this pic for them to put up (im not making this up)
"Roger Lockridge posts on our site. He too was a Victim of DV. He wrote me: Thought you might be interested in this if you haven't already seen it. I write for a fitness site called Bodybuilding.com and they made a special advertisement banner for me and DV awareness. Share this if you like."
In other words, at the gym there is an excuse for everything less than his best (the obverse of the first sentence of the ad).
Judging by his appearance, the man is being entirely honest, albeit unintentionally.
Brutal Freudian slip of self-ownage.