Red Cross guidelines include the following: "Unfortunately, due to logistical constraints the Red Cross does not accept or solicit individual donations or collections of items. Items such as collected food, used clothing and shoes must be sorted, cleaned, repackaged and transported which impedes the valuable resources of money, time, and personnel."
Either Romney didn't bother reading this (we all knew this based upon common sense), or he believes the video of him picking up canned goods in work gloves is just too good to pass up...
Red Cross doesn't want $5k worth of granola bars.