they shuold have a show called 'do you even lift'?
all these havenots coming in wearing animal gear and whatnot, force them to peel and see how many times they can bench 225.
more,.... they could disguise the show under the "Bodybuilding Expo" thing. They have a groupee reporter hot chick interview these douchebags while they're wiating in line. They all brag about being 225 and 4% body fat... how much they bench, etc..
THEN they walk in and BOOM, studio audience cheering for them. hot chick host asks them to put on some board shorts, and then they do a body fat test, have them bench and squat for cash prizes. Anyone who actually weighs within 5 pounds of what they claim will get $1000. Anyone who can bench what they claim will win $1000.
"Do you even lift" would be great. Appearances by Phil heath and others. The crowd has to vote on "does he even lift". The show would rock.