President Obama's re-election team has already been lauded for its mastery of data and organziation, but a feature in today's The New York Times looks at another secret, and more subtle, weapon: Behavioral science. Reporter Benedict Carey talks to some of the members of the campaign's "COBS" team, an informal group of unpaid advisors who shared their knowledge on the latest academic research and theories on how to influence the public's knowledge behavior.
HOAX AND CHAINS