He makes some good points about loopholes, exemptions, cannot buy lists that make a lot of sense and are things I support but by the end of the video he want's to ban something because he thinks it will solve the problem. He speaks to emotion at the end by calling it an "epidemic" when total gun deaths have been flat for a while and in line with population growth. Plus "assault" rifles make up a small fraction of overall the overall gun deaths in the U.S. Also, if you remove suicide by gun from the total you are left with about half of the 30k number.
Lots of misinformation and disinformation going on. It isn't about the media/state telling you the facts, it's about them telling you how you should feel.
How many of those guns were lawfully registered? How many were stolen? Smuggled in to the country? Bought illegally?