Versus some anonymous over-preachy douche bag on a bodybuilding website who probably has never seen the inside of a gym except to ask for directions to the nearest Dunkin' Doughnuts?
Not everyone has a "cush" factory job at the Oscar-Meyer plant like you bro, cut the guy some slack.
Well at least I dont have to fear debts or the end of my activity daily. Pretty stressing after a while. You only see the part coach want you to see about his life; him standing there under the sun with his juiced body owning a "business" but it's a bit more complicated than that -wont mention the failed marriages /kid-. Also you constantly have to bullshit people, be an hypocrit, prey on their insecurities to maintain/increase your incomes... some people develop that kind of personality to survive, but it cannot last forever... at some point it's pretty tough to look at yourself in the mirror. Some months ago when coach was bragging about his gym etc I said that there s no worse business to have currently, how it only catters to a very specific customer base, rich people, and how he will prolly go bankrupt sooner or later. Looks like he s now showing hints of being desperate. I like how he posted some random numbers about the generated incomes, which were obviously completely impossible to verify. Fact is he only sublty use getbig as a place to advertise for his gym.
You cant make a living and providing for a family being a trainer -except if you re in the managing staff of a chain gym-, you have to have a real job. I doubt he has a continous flow of customers flocking to his gym, the whole thing simply cannot go far, it's doomed to failure. Once the potential customers in an area are done with his training, there s nobody left to bullshit anymore. Also it takes a lot of time to go find customers constantly, takes a lot of energy to lie to them so they stay longer and pay you more etc. The best option is always to own your own place/gym in the first place to minimize the risks, this way you dont need to bullshit people they just use your installation, and basically let people of all levels from beginners to experts in the area come randomly and offer additional personal training services. Prices also have to be low. Renting place , badly targeting customers, offering a too specialized training etc cant last very long, especially in these harsch economic times where people slowly but surely remove all the unecessary /costly hobbies from their everyday lives. Also when you ve learned everything you need to know, you dont need to pay someone to "teach you" anymore...
Also, simply put, more and more people wether young or old train at home, or join gyms and find all the infos on the internet...
This is what I learnt from my own experience working as a pt in a gym chain for 6 months years ago, I currently train some hours a week mostly coworkers or average joes (soccer moms, fat single women, teens, young skinnyfat dudes) who fell for my local ads in my home gym.
If coach is looking for new ways to reach new customers, that's because he calculated he's heading the wrong way, as simple as that. I doubt he' s '"extending/expanding" shit at the moment. Complicated big words to explain something pretty easy to understand... The number of potential customers in a designated area is finite, so is the income you can expect to generate off them as a result. Again if you dont own a private home gym where to train people while having a real job only doing pt on the side, or if you dont own the place where people come to train, you always fail in this "business" as it is too unstable; people always change their minds, and it is too easy for them to learn everything by themselves especially nowadays. Well to be completely honnest; it can work to rent a place and train people there. For a while. But one day it wont anymore, it's mathematical.
With the internet, people can develop more skills in various domains than ever before, you still need specialized people for some tasks tho, but you re not as dependant of others knowledges and good will as in the past for many things.