Something doesn't click when he tries to act like a thug on stage, next minute he's tweeting pics of his latest Louis Vuitton purse and pedicure tips
He is just following the 'fashion' of thuggery that's popular these days.
Frank Zane never followed the trends. He stood out by virtue of his strengths. In time, those strengths became the standard and he became Mr Olympia.
Even though I don't like what Ronnie ended up becoming, at least he played it his way. Everyone else tried to copy him. Yates too did his own thing, so to speak.
If Heath wants to become a real legend of bodybuilding, he has to find his niche.
He - and anybody else - won't find it by copying the fad of the times.