In my opinion, Isolate is worth the extra money. As of late, whey isolate has been fairly economical.I just recently picked up several bottles of Nature's Best's "Isopure" RTDs. These are the zero-carb, pure protein ones.
The bottles were on sale for $0.88 each and all the protein consists of whey isolate.
As for Mr. Mason's products, I have to disagree a bit. I've used whey RTDs (ON's Whey MRP) and weight gainers (N-Large2) for a number of years. From my experience, they work quite well. That's especially true of the gainers, as I've used a gainer with protein blend for several years, prior to switching to N-Large2.
Back to the whole whey concentrate vs. whey isolate issue. It's worth it, if you can afford it. But, you can get the isolate at a discount, if you look for marked-down RTDs (Isopure, ABB, etc).
My rule for buying supplements is to buy those that give you nutrients/substances, that are extremely difficult to obtain via regular food. That's one of the reason why I use 100% whey (isolate or concentrate) MRPs/weight gainers, as egg and casein are easy to obtain.