They certainly do some dumb shit. Really Crossfit was brilliant in the sense that they can bring in a bunch of money "inventing" exercises. I know when I got my training certification that there was a push that group training would be a big money maker in the end. There is a place right down the street here in a small town. They started out in a strip mall joint, which I laughed at.
Less than a year later they build a really nice looking new place with tires against the wall in the alley. Lol. It is obviously a moneymaker. Can't deny that. They just have a real serious superiority vibe about everything.