it's a storyline, which is very good for a contest. Without the Jay line,it'd be nothing more than "We know Phil wins, we know Kai is 2nd... who will swoop in for 3rd this year?"
And the shawn ray "fck you!" thing was awesome too. Haven't had a BBing feud in nearly a decade. But aside from sentimental issues, I don't know that a lot of people are thinking Jay, at 40 and after 2 years of injury/semi-retirement, is going to beat the bigger/leaner versions of Kai and Phil, much less the new class of competitors that are a decade younger.