okkk..
from a business standpoint, your goal when opening a 'gym' is to at some point sell it. Anybody who's been in the industry for any amount of time and has attended weekend training seminars/summits (industry seminars, not certification seminars), such as the ones put on by PerformBetter, will know that shit is drilled into your heads. The goal is to build the business and SELL. Because the buyer isn't simply buying 200k worth of assets (weights & machines), they're buying the name/image/brand, and most importantly, the memberships/contracts. That's why a guy can buy all his own equipment and start a gym for 300k, OR buy an established gym for 600K.
all these scare-stories with cf almost killing people are just that, scare stories. I'm a bodybuilder, always have been. But as a trainer, if I were to rely on bodybuilding to pay the bills, I wouldn't make any money because one-on-one training is a dying business. CF... hell, I have groups of 47-61yr old ladies doing 'functional cross training', they call 'crossfit'. Do I have them doing walking lunges with 135 across their backs, slaming their kneecaps into the ground? No. Do I have them doing doing snatches? No. There's a ton of shit I don't have them do... it's up to the trainer to make modifications for each client, because an injured client won't FUCKING PAY. So if all the trainer want's is to be hardcore and push radical new workouts and an unsustainable pace, he's gonna BE FUCKING BROKE.
I've NEVER had a client have rhabdo... and I routinely train in 120deg weather.
crossfit isn't going anywhere. even if you don't pay to use the crossfit name, the training studio with group training is where you're gonna make money. doing old school personal training you're limited to 1 client per 30mins or 60 mins... that's 16 clients back to back if you do 8hrs straight, or 8 clients back to back for 8hrs straight... after 5, your 'performance' as a trainer suffers, and you're capped at 480/day that's IF... a big fucking IF... you book 8hrs/day straight of training, which even in busy season never happens. Of, you can have reccurent/contract billing for 70 people at 130/month and pull in 10k/month and run 4-6 "classes" per day. (that's 10k/month when you're overhead is maybe 3k)