In elementary school, you had to have a cool lunch box (with included thermos)...Bugs Bunny, Transformers, A-Team, Knight Rider, etc
In middle school it was mechanical pencils...also Adidas, the freshest Nikes, Bugle Boys...HS it was the freshest Nikes, Tims, and baggy jeans...Karl Kani, or some other brand (Cross Colors)...
But, you always had to have the best Jansport backpack, for double strapping.