Dunno about stats etc, but I drink about 3 litres a day. I'm seriously addicted. I find it hard not to drink milk with my meals. I've tried to just drink water, but it's so tasteless to me. Skim milk is too expensive compared to low fat milk, but I also drink full cream sometimes. As u would expect, I'm not ripped at all, but I drink it cause I love the taste. It's my favourite drink out of anything. Ruhl has suggested skim in the past for those who can't eat as muchas they should, plus my massive mate drinks a lot of skim and he's not fat at all. Just watch the extra carbs in milk if ur trying to stay really lean.